Francis Murray, Dimitar Taskov and John Bostock hosted a meeting of Workpackage 3 of the EU Horizon 2020 PrimeFish project at the end of November 2016. The main activity was to consider potential company case studies that help to understand strategic positioning, competitiveness and potential responses including innovation and upgrading in the cod, herring, salmon, trout, seabass & seabream sectors. A selection of these will now be taken forward and used to develop the project's planned decision support framework and software system.